Vitero

The client

Vitero is a Czech supplement brand with its own e-shop. The shop was already there and is not ours. What we make is the reason somebody ends up on it.

What we do

Five short-form clips and one long podcast. The clips do the work in the feed, where nobody came looking for supplements. The podcast is where the people who did come looking can stay for an hour.

• Short form written and cut for a cold feed

• One long podcast, filmed and edited

• Both built around the founder, not around the product shot

Result

Five clips and a podcast.