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HYDROCORE
Roof cleaning
The client
HYDROCORE cleans roofs. It is work you can see from the street, which makes the before and after the whole pitch. The business lives on getting the right homeowner on the phone.
What we do
We built the landing page, then the ads that feed it. Creative goes out in rounds, the rounds run against each other, and whatever brings the cheaper qualified lead stays on spend.
A landing page built to take the call, not to be admired
Ad creative made for cold traffic, shipped in tested rounds
Hook, angle and offer split tested against each other
Campaigns judged on cost per qualified lead, nothing else
Result
Ten creatives in rotation, tested against each other on live spend.
