VAVAP
Commercial cleaning
The client
VAVAP is a cleaning company from Brno for offices, schools, healthcare buildings, apartment blocks and industrial sites. The person reading is an office manager or a building administrator about to sign a contract, so the whole site is written for that decision. Scroll the window above, it is the whole site.
The promise in one line
The hero says what they do and when: offices in Brno, cleaned outside your working hours, so you walk into a clean office in the morning. Google reviews from real clients follow straight after, from offices, apartment blocks and a gym, each one saying how long they have worked together.
Services as problems
Every service starts with the problem a facility manager actually has. Dust on desks and full bins, hygiene that must not disturb lessons, worn stairs and smudged handrails, windows at height. The answer follows in one line, so the right service is found without reading a list.
Before and after
The references are their own photos from jobs in Brno, with a slider between before and after. A cleaning company is judged on results, so the results are shown rather than described.
Why a company, not a cleaning lady
The real competitor is not another firm, it is hiring someone directly. A short comparison takes that on: supplies, quality control, cover when someone is ill, insurance for damage, contracts and health and safety. Five rows, each one a worry the company takes off the client's desk.
Four steps and a form
From the first walk through to ongoing quality control in four steps, an FAQ for the usual doubts, then an enquiry form with a reply within 24 hours. On a phone, the enquiry button and the phone number are the first things under the headline.
Result
A site that sells the contract, not just the cleaning: proof first, the main objection answered, one obvious next step.