Making of — Spruce tree gems
Behind the scenes · Long form
Next-level
Gems
See the work
Projects
Everything we make for Pavel — short-form content that sells, plus the e-shop and the UX behind every order.
Making of — Green sapphire
Behind the scenes · Long form
A custom-built e-shop
We built Pavel a premium storefront that doesn’t just look the part, it sells. Every step is automated, from the first browse to checkout, so the shop runs itself. The design is deliberately timeless, drawing on luxury houses like Loewe and Dior. Less creative fireworks, more taking what proven high-end retail does well and tailoring it to how Pavel’s buyers actually shop.
UX that protects revenue
This part really mattered: weak UX here could quietly cost the client thousands. So we pressure-tested every screen, section and click with Pavel, mapping exactly what his buyers look for in a stone, how they want to filter, and how to keep browsing intuitive on any device. The result is simple. Anyone finds the right gem in seconds, then orders and pays with full confidence.
Promo — Exquisite suppliers
Behind the scenes · Long form
Promo — Nigerian suppliers
Supplier promo · Short-form
Promo — Malenga garnet
Product promo · Short-form
Results
1M+
Views in a single month.
4×
Times sold out
3
Sold-out sales
$0.02
Cost per click, best-performing ad
“Honestly? I cut the stones, send the footage, they do the rest. Sold out four times now — so yeah, it works.”
Credits
Direction
Tobiáš Budějovský
Content + performance
Cosmoframe team
Strategy
Jakub Janík
Client team
Next-level Gems