Michal builds websites and runs ads for service businesses, plumbers, electricians, roofers, the trades thatlive on the phone ringing. The personal brand is how that work finds him, and it runs in English acrossthirty thousand followers.
What we do
Every clip opens on a hook borrowed from something already going around, then turns into his message in asingle cut. The hook buys the first two seconds, the cut has to earn the rest. Someone gets a thing pulledout of his nose, except it is Michal who comes out, and the video is about a website that does not sell.Hooks lifted from formats that already travelOne cut from the joke into the pitchWritten for people who have never heard of him
Result
Five clips, each one built on a hook that was already working somewhere else.Next: Aquacare
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